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Marketing Provider, Grows Opt-In Email Database to 15.5 Million Names; 24/7 Mail Announces
New Contracts with FastWeb and Other Top Tier Clients
Dec. 8, 1999--24/7 Media, Inc. (NASDAQ:TFSM), one of the largest Internet media companies,
today announced that 24/7 Mail, the company's email marketing division and the largest
single source for opt-in email addresses, has signed on several new clients, including
FastWeb, eDiets.com, PC Driver's HQ and Bits N Pieces.
These new clients have resulted in the addition of 4.5 million fully permission based
email addresses to the network, increasing the total number of permission based email
names under management to 15.5 million. 24/7 Media recently announced nearly a 300 percent
growth in the third quarter for 24/7 Mail, and its revenue continues to ramp up at an
explosive rate in the fourth quarter.
In its largest deal to date, 24/7 Mail has entered into an exclusive agreement with
FastWeb, the nation's most comprehensive online student resource network with more than
four million registered users. Under the terms of the agreement, 24/7 Mail will manage
FastWeb's extensive database of opt-in email addresses.
"FastWeb and its users will benefit extensively from this relationship and 24/7
Mail's market leadership," said Tom Lubin, Senior Vice President of Sales and
Business Development for FastWeb. "Our users will receive enhanced offers and
promotions for well-known brands and products, while FastWeb's ability to reach targeted
advertisers will grow tremendously."
In addition, PC Driver's HQ, eDiets.com and Bits N Pieces have joined 24/7 Mail's roster
of clients, further accelerating 24/7 Mail's growth.
24/7 Mail continues to emerge as the leading provider of email marketing services,
offering advertisers and list owners the most complete email solution available in the
industry. With 24/7 Mail's names under management totaling more than three times its
nearest competitor, 24/7 Mail not only provides direct marketers with access to the
largest source of opt-in email addresses, but also the capability to segment these
addresses to suit any targeting need and deliver true one-to-one marketing campaigns. 24/7
Mail has dedicated list managers who will expand a list owners' customer base, maximizing
the value of the lists and delivering customized email campaign management.
"24/7 Mail is the definitive leader in the email marketing category", commented
Michael Rowsom, General Manager, 24/7 Mail. "With more than 15 million names under
management and the most complete suite of email services, we offer direct marketers and
advertisers a compelling proposition."24/7 Mail is a division of 24/7 Media. Launched
in early 1999, 24/7 Mail has more than 150 clients and represents over 600 advertisers.
24/7 Mail has 70 employees in three operating offices: Mountain View CA, Red Bank, NJ and
its headquarters in New York. 24/7 Mail works directly with the 24/7 Media sales force
worldwide to offer advertisers and publishers completely integrated marketing solutions.
24/7 Mail's comprehensive email marketing services include: List Management, List
Brokerage, 24/7 Mail Alliance Database, Email Service Bureau (ESB) and the Newsletter
Network.
About 24/7 Media, Inc.
Reaching more than half of all online users in the U.S., 24/7 Media, Inc. is one of the
largest Internet media companies. Through its global online advertising and direct
marketing networks, 24/7 Media provides a full suite of online media sales services to
advertisers and Web publishers. Through its flagship networks, 24/7 Media represents more
than 2.5 billion ad impressions per month on more than 400 high-profile sites globally.
24/7 Media also owns and operates 24/7 Profilz(TM), an online co-op database of Web user
profiles used to deliver targeted online banner and email campaigns.
Based in New York, 24/7 Media, Inc. has offices in 42 cities in 25 countries. |
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