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MessageMedia's
Permission Advocate Publishes White Paper in the Fight Against Spam; Information On
Implementing a Successful Permission-Based E-Mail Marketing Campaign
Dec. 3, 1999--MessageMedia Inc. (Nasdaq: MESG), the leading provider of e-mail-based
customer relationship management and direct marketing services, announced today the
completion of a white paper titled "Sometimes the Messenger Should be Shot: Building
a Spam-Free E-mail Marketing Program," by Derek Scruggs, Permission Advocate for
MessageMedia.
Designed to be a resource for marketers, the white paper explores all aspects of e-mail
marketing such as:
-- Spam - how to prevent it, the anti-spam movement and legislation
-- the definition of opt-in
-- responsible list management, and
-- examples of successful and unsuccessful e-mail marketing practices.
"Spam is a serious problem, it is the `dark side' of our industry that could make or
break this new marketing medium," said Scruggs. "As an e-mail marketing company,
it is our responsibility to help marketers practice proper e-mail etiquette. To prevent
companies from being listed on the RBL (Real-time Blackhole List), we hope this white
paper reaches marketers who are currently spamming or marketers preparing to launch their
first campaign."
"Spam is an e-mail curse that inhibits marketers from establishing a true one-to-one
dialogue with customers," said Bob Dorf, president of Peppers and Rogers Group, the
Stamford, Conn.-based strategic consulting firm. "It is vital that marketers learn
how to do it right. Kudos to MessageMedia and Derek Scruggs for championing the practice
of permission-based marketing."
The white paper is currently available to marketers through the MessageMedia web site, http://www.messagemedia.com
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