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DoubleClick Inc.
to Acquire Opt-In Email.com
Dec. 1, 1999
DoubleClick Inc. (Nasdaq: DCLK), the industry's leading Internet advertising solutions
company, announced today that the company has agreed to acquire Opt-In Email.com, a leader
in Internet email marketing, publishing and list management, based in Boulder, Co., for an
undisclosed amount. The all-stock transaction augments
DoubleClick's previously announced suite of consent-based email marketing solutions.
As a premier Email Marketing Service Bureau, Opt-In Email.com delivers a complete range of
content-based email communication programs for more than 25 clients, including online
retailers,
media firms, software and hardware companies. Clients include Metro-Goldwyn-Mayer,
Mail.com, ShopNow.com, Microsoft and iWon.com. Opt-In Email.com can deliver more than
500,000 unique user messages per hour, and to date has delivered more than 1.3 billion
emails.
On Monday, DoubleClick announced the launch of its email strategy with a
comprehensive suite of email products called DARTmail. The product line is comprised of
two new technology solutions, DARTmail for Publishers and DARTmail for Advertisers, and
two new media solutions, DARTmail Prospect and DARTmail Network. Opt-In Email will be
incorporated into the DARTmail for Advertisers product, providing DoubleClick's advertiser
clients with full service campaign management solutions immediately, and accelerating
DoubleClick's entry into this market segment.
Kevin O'Connor, CEO of DoubleClick, said, "As we have outlined in the past, our entry
into email marketing was a high priority for us. As a result of this transaction, we will
have the ability to immediately offer our clients an extensive e-marketing program,
designed to more efficiently target consumers via email. Much like the DoubleClick model,
Opt-In Email.com's suite of products offers its clients highly effective tools used in
building, measuring and delivering comprehensive one-to-one marketing campaigns."
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global
Internet advertising solutions for marketers and Web publishers. Combining technology and
media expertise,
DoubleClick centralizes planning, execution, control, tracking and reporting for online
media campaigns. DoubleClick Inc. has Global headquarters in New York City and maintains
offices in Atlanta, Boston, Chicago, Detroit, Dallas, Dublin, Los Angeles, San Francisco,
San Mateo, Seattle, Amsterdam, Barcelona, Copenhagen, Dusseldorf, Hamburg, Helsinki, Hong
Kong, London, Madrid, Melbourne, Milan, Montreal, Munich, Oslo, Paris, Sao Paulo,
Singapore, Stockholm, Sydney, Taipei, Tokyo and Toronto.
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