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DoubleClick
Unveils Email Strategy
Nov. 29, 1999--
-- DARTmail to Offer an Integrated Full Service Solution for Web Publishers and
Advertisers --
DoubleClick Inc. (Nasdaq: DCLK), the industry's leading Internet advertising solutions
company, today unveiled its suite of email products, called DARTmail. This new product
line will be comprised of new products to provide publishers and advertisers with a
comprehensive suite of online consent-based email marketing solutions.
On the technology side of DoubleClick's business, DARTmail for Publishers and DARTmail for
Advertisers will be launched in the first and second quarters of 2000, respectively. The
DARTmail for Publishers service will leverage DoubleClick's patented DART technology to
enable publishers to effectively manage their email ad inventory, serve targeted ads into
email newsletters, and deliver
highly customized editorial content. DARTmail for Advertisers will offer a full service
campaign management solution for direct email marketing, enabling advertisers to deliver
highly personalized marketing communications to build long term customer relationships.
Both products will provide enhanced reporting and tracking functionality to facilitate ROI
analysis.
"DARTmail technology solutions are being designed to offer a unique value
proposition. Clients will be able to build highly customized one-to-one communications,
and for the first time serve targeted ads dynamically into text and html messages,"
said Eli Chalfin, Vice President and General Manager of Direct Response, DoubleClick Inc.
"We are developing a highly scalable technology to meet the growing needs of our
publishers and advertisers."
For the media side of DoubleClick's business, DoubleClick will offer DARTmail Prospect and
DARTmail Network. DARTmail Prospect, to be launched in the first quarter of 2000, will
aggregate consent-based emails and rent access to targeted lists for customer acquisition.
DARTmail Network is similar to the DoubleClick ad sales Network, but will aggregate email
newsletter content into affinity categories, rather than Web sites. For publishers and
advertisers alike, this product will be a fully integrated online advertising solution and
provides a single point of contact for executing broad reach online marketing campaigns.
This product will be launched in the second quarter of the year 2000.
"DARTmail is a natural extension of our business. It offers a fully integrated
solution available in the marketplace, providing publishers and advertisers with one-stop
shopping for online advertising," continued Chalfin. To launch this new initiative,
DoubleClick will leverage its existing customer base, which consists of over 3,600
advertisers, 650 publishers worldwide, more than 10,000 sites using DoubleClick Technology
Solutions, as well as the 1,400 Abacus Alliance Partners. According to Forrester Research,
250 billion commercial permission email messages are expected to be delivered in the year
2002.
http://www.doubleclick.net)
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