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NetCreations Tops
5 Million Email Address Mark
Adds Tunes.com, TechRepublic and Seven Other Sites to Opt-In Email Network
NetCreations, Inc. (NASDAQ: NTCR), a leading provider of opt-in email marketing services,
has increased its PostMasterDirect.com database to more than five million opt-in email
addresses of Internet users who have asked to receive targeted email offers, NetCreations
President Rosalind Resnick announced today.
NetCreations has also added Tunes.com and eight other Web sites to its opt-in email
network, boosting its Internet advertising network to 191 partner sites. Tunes.com, an
Internet music network and producer of the Web sites RollingStone.com, TheSource.com and
DownBeatJazz.com, will integrate the NetCreations sign-up form with its registration
process, enabling visitors to opt in to receive email on topics of interest. Tunes.com
will post sign-up forms on the other three music sites.
NetCreations' five other new partner sites are TechRepublic, a community hub for IT
professionals on the Web; FastCEO, which offers a comprehensive reference page of news and
special interest links for business executives; ProgramFiles.com, which provides freeware
and software ranging from educational and financial to games and programming; Quizland, a
site featuring quiz shows, puzzles and games, and DrinkMail, a provider of customizable
e-cards for any occasion.
Each of the nine Web sites plans to incorporate the NetCreations sign-up form into its
site to encourage visitors to opt in to receive email messages from direct marketers. When
Web site visitors register to join a list, they check a box next to categories, such as
entertainment or computers, that match their needs and interests. List members can change
their selected categories as their needs and interests change or opt out of these lists at
any time. NetCreations' PostMasterDirect.com service will manage the opt-in email address
lists generated by the sign-up forms. The opt-in email addresses are stored in
NetCreations' database.
NetCreations preserves its list members' privacy and does not furnish list members' email
addresses to direct marketers. Direct marketers can choose lists for their emailings at
our PostMasterDirect.com online marketplace at http://www.postmasterdirect.com
About NetCreations
NetCreations, Inc., a leader in 100% opt-in email marketing, specializes in email address
list management, brokerage and delivery. Through its PostMasterDirect.com service,
NetCreations has sent email messages on behalf of over 1,500 direct marketing clients,
ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to
small retailers selling items over the Internet. NetCreations' clients conduct email
campaigns to targeted consumers in its database of over 5 million opt-in email addresses.
These addresses belong to Internet users
who have given permission to receive email messages in one of more of 3,000 topics of
interest. NetCreations manages opt-in email lists for more than 175 third-party Web sites
including internet.com, NetZero, Entrepreneur Magazine, CMPnet, LinkExchange, CDROM Guide,
Regards.com and Volition. NetCreations entered a list management agreement recently with
ICQ, Inc., an instant messaging subsidiary of America Online, Inc. For more information on
NetCreations, visit http://www.netcreations.com. |
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