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PARTNER WITH FLONETWORK FOR GROUND-BREAKING SERIES ON EMAIL MARKETING
New "Killer App" Sets the Stage for Internet Marketing in the New Millennium
ClickZ's Conference on Effective Opt-In Email Marketing Strategies, SAN FRANCISCO, CA --
(INTERNET WIRE) -- 11/ 8/99 -- flonetwork™ by Media Synergy™ (http://www.flonetwork.com), a leading provider of
reliable outsourced email services, and ClickZ (http://www.clickz.com),
the premiere information-source for Internet marketers, today announced a partnership to
deliver a weekly feature column on email marketing on the web. The groundbreaking series
addresses the growing recognition by marketers that opt-in email is one of the most
cost-effective ways to manage the lifetime value of current customers, and attract new
customers.
The weekly articles, by ClickZ contributor Kim MacPherson, will highlight the best
practices and pitfalls of email marketing, so that marketers can apply lessons learned by
leaders in this field to their own marketing programs. MacPherson is the president and
founder of Selling By Design, Inc., a D.C. area-based online direct marketing firm.
"Email is changing everything," said Peter Evans, vice president of marketing
for flonetwork by Media Synergy. " Opt in email campaigns are generating a 5-15%
click through rate! Performance like that is unheard of in the traditional direct
marketing world and in the banner advertising world. That's why we are proud to sponsor a
series that will showcase some of the important lessons we have learned at flonetwork by
working with the top online marketing players."
"Email really is rocket science," said ClickZ publisher and co-founder Andy
Bourland. "Done well, email programs build rewarding customer relationships online.
Done poorly, email marketing can alienate your customers. By partnering with us for this
series of articles, the people behind flonetwork are exposing some of the pitfalls and
best practices to companies hungry for this knowledge."
The official debut of the series was last week, with an introductory column by ClickZ
editor and co-founder, Ann Handley. Topics covered in the weekly series include:
developing and designing an email program, list development and opt-in issues,
copy-writing for email, measuring and analyzing results and more.
http://www.clickz.com
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