yesmail.com Adds Four New Partners to the YesMail Network

Nov. 1, 1999--

IDG's TipWorld, Homestead.com, Colleges.com and Net Nanny Software to increase reach, demographic diversity of leading independent permission email network

yesmail.com (NASDAQ: YESM), the leading provider of permission email marketing technologies and services, today announced at @dtech `99 that four new partners have joined the YesMail Permission Email Network(TM) - IDG's TipWorld, Homestead.com, Colleges.com and Net Nanny Software. These Internet leaders represent a wide spectrum of Internet users - from college students to families to business people and computer fans - and will enable yesmail.com to expand the reach and diversity of its network. The YesMail Network consists of more than 60 Network Partners and provides ecommerce companies access to millions of consumers who have given their permission to receive promotional messages targeted to their personal interests.

"Our network strategy is serving us extraordinarily well," said Dave Tolmie, CEO of yesmail.com. "On average, we are adding between 15,000 and 20,000 new YesMail Members per day who originate on our Network Partners' sites. In addition, we periodically transfer hundreds of thousands of consumers at a time to our network that have an existing permission relationship with one of our partners. By teaming up with leading Internet companies like TipWorld, Homestead.com, Colleges.com and Net Nanny, the YesMail Network will continue to grow both in terms of size as well as consumer make-up, thus maximizing the value we deliver to our marketer clients."

YesMail Network Partners offer YesMail as a value added free service to their subscribers. By outsourcing their permission email marketing to yesmail.com, Network Partners can generate a recurring revenue stream. In addition, YesMail partners receive powerful list building and management software that enables them to create and maintain a valuable business asset - a permission email list.

This network-centric business model allows YesMail to rapidly grow its leading permission email network by leveraging the marketing efforts of its partners to drive consumer traffic to their sites.

The four new companies that have joined the YesMail Network include:

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TipWorld - IDG's TipWorld is the leading publisher of advice, news and learning by e-mail. Each business day TipWorld delivers over 4 million newsletters to subscribers around the globe. TipWorld will make YesMail available as an optional service to its subscribers, enabling them to receive information, promotions and product discounts in interest categories that they specify.
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Homestead - Homestead.com is the leading online resource for building free Web sites. To date, individuals, groups and small businesses have built more than 2 million sites using Homestead. More than 10,000 new people build sites with Homestead every day, to do everything from sharing information with family and friends, to coordinating local community efforts, to launching their small businesses online. YesMail will be offered as an optional service in the Homestead.com registration process. The two companies will also work together to make YesMail available to existing Homestead members who wish to opt in.
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Colleges.com - Rated the top college Internet site by USA Today, Colleges.com is renowned for it's "virtual campus" through which web site visitors can "walk" through the different buildings ranging from the Student Center to the Coliseum. Each building holds the appropriate services a student would expect to see on their campus. All are free and include services such as Colleges.com's proprietary Ultimate Challenge online games, a sophisticated college search engine, e-mail, disk space, chat, news, and a "Word of the Day" email service. Colleges.com is partnering with yesmail.com to add permission email to its list of offerings and generate a recurring
revenue stream while enabling its subscribers to receive great deals and promotions on products and services that match their interests.
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Net Nanny Software - Net Nanny is a world leader in Internet protection for individuals, schools and businesses and is developing other security-related products that address the growing need to protect access to sensitive computer data and mission-critical PC applications. The company will work with yesmail.com to provide its customers the option of joining the YesMail service. 

About yesmail.com

yesmail.com (NASDAQ: YESM) is the leading independent permission email network. Based in the Chicago area, yesmail.com provides permission email marketing software and services to more than 150 clients and has strategic relationships with more than 60 Network Partners. yesmail.com advocates "best practices" for permission email marketing and has implemented privacy and security practices that meet or exceed those of leading industry organizations, including TrustE, BBBOnline, Direct Marketing Association (DMA) and the Association for Interactive Media (AIM). For more information, contact http://www.yesmail.com  1-888-932-8600 or info@yesmail.com.

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