Advertising in
Ezines
by Visiting Professor Merle
Ezine advertising has got to be the cheapest and best form of advertising presently on the
Net. When trying to promote your product or Web Site you need to sit down and think
of what publications your target market is reading. The best way to keep informed of
advertising opportunities or to find out ad rates is to become a subscriber yourself.
Usually you will find the "how to" submit an ad at the bottom of the
publication. Many of them will allow new subscribers to place a free ad for subscribing.
Other ezines usually offer ad space running anywhere from $5.00 to $20.00 depending on the
amount of subscribers they have. Naturally you want to place your ad that has a large
subscriber base as this allows you to hit more of your target market for the buck. More
"bang for your buck so to speak".
Below are some tips that will help you in your quest for finding newsletters to advertise
in:
1) The Directory of Ezines
http://www.lifestylespub.com/cgi-bin/ezines.cgi?11209
I belong to this and still find it the best and most inclusive for finding ezine
information. For anyone who is serious about promoting on the net this is well worth
the money you will spend to join. You can search by keywords, subject, only for free ads,
and more. Ruth knows her stuff and this one is the"cats meow".
2) Ezine Search
http://www.ezinesearch.com/search-it/ezine/This is a freebie database of thousands of
electronic publications. You won't find detailed ad information but you will find a
description of each ezine and a link to the corresponding
Website and sometimes an email address to request a copy of the newsletter.
3) List of over 600 Ezines
http://www.site-city.com/members/e-zine-master/
On this page you will find titles of over
600 newsletters and a link to subscribe. The best part is many newsletter authors
will swap ads with other ezine authors so here's your chance to send an email inquiring if
they would be interested in swapping ads with you. Free advertising is always better then
paid.
4) Jim at BizWeb Gazette offers a list of newsletters just send
mailto:webmaster@bizweb2000.com
5) EzineSeek
http://www.ezineseek.com/
Here you'll find an extensive search
engine that is strictly ezines. While you're there make sure you sign up for the highly
informative newsletter.
6) List City
This autoresponder will send you a list of over 39 pages of different newsletters broken
down by categories and includes
advertising information. To receive this valuable list send mailto:lcitymail@aol.com
7) To receive a copy of The Ezine on Ezine
Advertising send mailto:listcity-on@mail-list.com
8) Echelon Newsletter Exchange
http://bizx.com/cgi-bin/miva?newsletter.mv
Search for newsletters by subject in over 148 categories. If you offer your own newsletter
you might want to consider joining the newsletter Webring.
9) E-zinez.com
http://www.e-zinez.com/handbook/advertising.htm
I've watched Kate's site grown into a wonderful resource over the years. Her whole site is
devoted to how to start and publish an ezine, but for our purposes the page above
will tell you everything you need to know about launching a successful ezine advertising
campaign.
10) DEMC
This electronic newsletter has a reputation on the Net for being the best to
advertise in http://www.demc.com/html/classified_secure.html
For 36.00 you can place a 3 line ad that
will reach over 275,000 subscribers. Now that's a lot of people.
The secret to ezine advertising is to be consistent in getting your name out there. The
more people see your name/website in print, the more comfortable they will feel in
purchasing your products and or services.
Merle
http://www.merlesworld.com
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