What is an E-Zine?
The word E-Zine is an abbreviation for the term
Electronic Magazine. An E-Zine is an email newsletter.
An E-Zine is mailed directly to your email inbox.
You do not have to GO to the E-Zine, the E-Zine
comes to you.
A Web Zine, on the other hand, is a magazine that
is published on the Web. A Web Zine may contain
graphics and color and look much the same as a
printed magazine. However, the consumer must go
to the Website to read the magazine.
Web
Zines are not delivered directly to readers.
The key to the success of the E-Zine is the
delivery method. An E-Zine represents a combination
of the best traditional marketing tactics with
the best of Internet communication tools. E-Zines
are your very own Push Technology. By publishing
an E-Zine, you deliver YOUR news directly to
your customers and prospects.
Once your E-Zine is delivered, your readers
can take action, at any time, by visiting your
Website, or responding to your ads online.
History of Email
Marketing
Early in the development of Internet Marketing,
Email was identified as a powerful, low-cost
tool anyone could use to reach millions of people
quickly. As a result, the practice of bulk emailing
developed as a marketing tool. As the number
of people online increased, the number of bulk
emailers also increased.
Bulk Email -
What Is It?
Bulk email is, quite simply, sending your email
message or announcement to a large number of
email addresses. The purpose of using bulk email
is to get your message in front of as many people
as possible.
SPAM - What Is It?
SPAM is unsolicited, unwanted and unwelcome
email. So, what's the big deal about Spam? The
most common complaints about SPAM fall under
these categories:
#1 - FRAUD - Oftentimes, Unsolicited Commercial
Email (UCE) messages are delivered by trying
to disguise the origin of the message. Why the
need to disguise where the message came from?
Sounds kinda suspicious, doesn't it?
#2 - WASTE - A SPAM message sent to millions
of people is carried through many systems to
get to each destination. The systems in the
middle end up carrying the load and the cost
for SPAM.
#3 - ANNOYANCE - Sifting through SPAM is annoying
and a waste of time. Trying to get removed from
mailing lists is often another exercise in futility!
#4 - ETHICS - SPAM is associated with fraud,
deceit and abuse. Do you want to be associated
with this type of business practice?
For more information about SPAM, visit
Network Abuse Clearinghouse at http://www.abuse.net
Spamcop at http://www.spamcop.net
http://www.cauce.org
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